White Monday provides consumers with an alternative to Black Friday, an earth-friendly giving a shit alternative. The movement was founded in 2017 in Sweden by Henning Gillberg. This not for profit campaign’s whole aim is to encourage consumers to look to their circular economy for their next shopping fix.
This campaign came about because of most consumers mindless overconsumption of Black Friday and all that it represents – it’s estimated that Brits will spend £7 billion during the upcoming Black Friday weekend. The movement is trying to get people to realise the impact of their actions and make a change. It is pretty much the opposite of Black Friday hence the name White Monday.
Choosing to reuse, repair, recycle or upcycle an item, rather than buying it new, is one of the most impactful ways every person can do their bit to help sustain the planet.
Many environmental issues are closely linked to our demand for new goods but we can do something about it. Even the smallest action is a step in the right direction and that’s what this campaign is all about.
While we acknowledge that consumerism is part of modern life, the old-school ‘shop until you drop’ mentality is no longer sustainable in light of climate change and the impact of production on our limited natural resources. Choosing to reuse, repair, recycle or upcycle an item, rather than buying it new, is one of the most impactful ways every person can do their bit to help sustain the planet.Henning Gillberg
In addition to calling for more mindful purchase decision-making, Gillberg acknowledges that the economic wheel needs to keep turning. “Circular consumption does have a positive economic impact. To stay relevant and marketable companies are having to adapt and produce products that meet consumer sustainability and environmental demands. For example, there’s been a massive move towards retail thrift stores and rental services, where a single item is used, again and again, can often generate significantly more returns than a once-off sale.”
An extension of the campaign is to highlight circular economy players who are already offering consumers the opportunity to shop guilt-free and with minimal to zero impact on the planet?Alexandra Davidsson, Swedish Association for Responsible Consumption
Facts About The Circular Economy
- The concept is based on principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.
- Based on products or services that can be repaired, reused, upcycled, recycled, borrowed, rented or shared.
Potential Advantages Of The Circular Economy
*Information sourced from the Ellen McArthur Foundation
- 48 percent reduction of greenhouse gas emissions by 2030.
- Free up the equivalent of US$500 million.
- Create 100,000 new jobs.
- Decrease 100 million tonnes of waste worldwide, by reusing or recycling materials over the next five years.
- Surveys have revealed that millennials will demand more circular products and services, which are easy to find online.
- An example of two industries that transformed from tradition to circular are the music and movie industries: from producing, transporting and selling CDs and DVDs to offering online streaming.
A few years ago a plant-based diet was relatively unheard of, and yet now there’s awareness and it’s widely accepted. Supporting the brands that are leading the way will empower them to continue, expand and inspire others. We need to encourage demand for more companies to be innovative and embrace the circular economy model.Jennifer Moldovanos, White Monday UK
- Paris Agreement concluded that greenhouse gas emissions need to be reduced by 45 percent by 2030 and reach net zero by 2050.
- Findings of the United Nations Panel on Climate Change IPCC revealed that ‘we have to change the way we consume’.
- E-commerce and the accompanying emissions from deliveries and returns is on the rise. For example, a third of all online purchases in Sweden are returned.
- A recent study has revealed that owning more things does not make us happier.
- Globally people are acknowledging that they won more than they need. Two thirds of Hong Kong, 60 percent of Chinese and more than half of German and Italian respondents.
To show your support for White Monday 2019 please follow and share the campaign on Instagram or other social media (#whitemonday). For more information, to sign up as a company or to shop some amazing circular alternatives, please visit www.whitemonday.info.
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I hope you enjoyed this post and found it useful. Let’s all take little steps to care for our environment and live more consciously this Christmas!
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