A lot of makeup brands claim to be cruelty-free because none of their products/ingredients are tested on animals, but their products may contain animal ingredients or animal by-products. Some common non vegan friendly ingredients are things like carmine (dried & crushed insects), beeswax and animal hair (used for makeup brushes).

I think it’s great that more brands are making changes to have more vegan products or even better, taking steps to become fully vegan.

Who said it’s impossible or too expensive to shop cruelty-free and vegan beauty. I created this guide containing tons of brands to show you that it’s super easy to find great quality cruelty-free makeup for every budget.

Here I share the best and some of the most ethical:

The following brands do not test on animals and do not use any animal ingredients or by-products in any of their products.

100% Vegan

1. Adorn Cosmetics
2. Aether Beauty
3. Aether Lashes
4. Aromi
5. Atomic Makeup
6. Au Naturale
7. Axiology – palm oil free
8. B.
9. Bali Balm
10. Beauty Without Cruelty
11. Black Moon Cosmetics
12. Bleach London
13. Bohemian Chic Minerals
14. Carlucce
15. Clove + Hallow
16. Concrete Minerals
17. COVER FX
18. Dare Lashes
19. Elate
20. ELF Cosmetics
21. Emani
22. Everyday Minerals
23. Fairy Girl
24. Fairypants
25. Furless Cosmetics
26. Girlpalooza
27. Glamour Dolls
28. Hedo Cosmetics
29. Honeypie Minerals
30. Hush + Dotti
31. INC.redible
32. INIKA Organic
33. Jecca Makeup
34. Jeffree Star
35. Johnny Concert
36. Kat Von D UK | Kat Von D US
37. Linda Hallberg
38. Lime Crime
39. Lunatick Cosmetic Labs
40. Medusa’s Makeup
41. Milk Makeup
42. Mineralissima
43. Modern Minerals
44. MOMMA – Ministry of Mineral Makeup Australia
45. Nude & Noir Cosmetics
46. Obsessive Compulsive Cosmetics
47. OFRA
48. Pacifica
49. PHB Ethical Beauty
50. Red Apple Lipstick – palm oil free
51. Revolution
52. Root Beauty
53. Sappho
54. Shiro
55. Spectrum
56. Spela Cosmetics
57. Sugar Venom
58. SWEAT Cosmetics
59. Sweet LeiLani Cosmetics
60. Tarte
61. Trust Fund Beauty
62. Veil Cosmetics
63. Zao
64. ZuZu Luxe

The following brands do not test on animals and do not use animal ingredients or by-products in all of their products. Some have created entire vegan product lines.

If a brand is owned by a company that isn’t cruelty-free, you’ll find a * beside the brand and the parent company will be clearly marked.

Have Vegan Products

1. Afterglow Cosmetics
2. Alima Pure – Vegan product list
3. Anastasia Beverly Hills
4. Annabelle
5. Antonym
6. Ardency Inn
7. Bare Minerals* (Shiseido)
8. Barry M
9. Beautyblender – Vegan product list
10. Benecos – Vegan product list
11. Bella Pierre
12. Becca* (Estee Lauder) – Vegan product list
13. Ben Nye – Vegan product list
14. Besame
15. BH Cosmetics
16. Bite
17. Black Radiance
18. Blinc
19. Butter London – Vegan product list
20. Buxom* (Shiseido) – Vegan product list
21. By Terry
22. Cailyn Cosmetics
23. Cargo
24. Cate McNabb
25. Catrice – Vegan product list
26. Chantecaille
27. Charlotte Tilbury
28. Chi Chi Cosmetics
29. Ciate
30. Collection – Vegan product list
31. Coloured Raine
32. Colour Pop
33. Copycat Beauty
34. Covergirl – Vegan product list
35. CYO Cosmetics
36. Deck of Scarlet
37. Doll 10
38. Dose Of Colors
39. Duwop – Vegan product list
40. Edward Bess – Vegan product list
41. Ellis Faas
42. Essence – Vegan product list
43. Eyeko
44. Face Atelier
45. Fenty Beauty – Vegan product list
46. Fiona Stiles
47. Flower Beauty – Vegan product list
48. Gerard Cosmetics
49. Girlactik
50. Glossier – Vegan product list
51. GOSH
52. Grande Cosmetics
53. HAN – Vegan product list
54. Hard Candy
55. Hourglass* (Unilever)
56. Hynt Beauty (vegan apart from nocturne mascara)
57. ILIA
58. Illamasqua
59. It Cosmetics* (Loreal)
60. Japonesque
61. Jane
62. Jane Iredale – Vegan product list
63. Jordana
64. Josie Maran
65. Jouer – Vegan product list
66. Juvia’s Place
67. KKW Beauty – Non vegan product list
68. Korres – Vegan product list
69. Kosas – Vegan product list
70. Kryolan
71. Kylie Cosmetics – Vegan product list
72. LA Girl – Vegan product list
73. Lilah B. – Vegan product list
74. Lily Lolo
75. Lit Cosmetics
76. Lunar Beauty
77. Lush
78. Makeup Geek
79. Marcelle – Vegan product list
80. Marc Jacobs Beauty
81. Mehron
82. Melt – Vegan product list
83. Milani
84. Mineral Fusion
85. MUA
86. Nabla Cosmetics
87. Natasha Denona – Vegan product list
88. Nude by Nature – Vegan product list
89. Nudestix
90. NYX* (Loreal)
91. Palladio
92. Perfekt
93. Physicians Formula
94. Pixi – Vegan product list
95. Prestige
96. Pupa Milano
97. Pur Cosmetics
98. Rituel De Fille
99. Rouge Bunny Rouge
100. Silk Naturals
101. Sleek – Vegan product list
102. Sonia Kashuk
103. Stargazer
104. Sugarpill
105. Suva Beauty – Vegan product list
106. Technic
107. The Balm
108. The Body Shop
109. Thrive Causemetics
110. Too Faced* (Estee Lauder)
111. Unicorn Cosmetics
112. Urban Decay* (Loreal)
113. Vapour
114. W7
115. Wander Beauty
116. W3ll People
117. Youngblood
118. Zoeva
119. Zuii Organic
120. 100% Pure

I’ve included links to vegan product lists or direct links to their vegan sections for most but some just don’t make it easy. I have searched the internet far and wide and have included as much info as I could for you though.

*I’ll be updating this list regularly with the best cruelty-free brands. If you would like your brand to feature here or send me some to review then get in touch.